CV

Xiaofeng Zhao

Education Background

2015.09-2019.07           Sichuan University (985/211), China                 Master in Materials Engineering

2011.09-2015.07           South-Central Minzu University, China                 Bachelor in Materials Science

Professional Experience

2020.09-Now          Long Tech Ltd., Beijing, China                        Game Designer

  • Design the combat system in the game. Work with gameplay programmers to build the underlying logic of the combat system.
  • Designing Medieval Level Maps for 6,000 players to fight against each other online at the same time.
  • Use excel to simulate the economic system in the game, to find out what players want from the game.
  • I was responsible for the combat and level design of the Rise of Empires Mobile Game, which consistently remained in the top 20 of China’s overseas revenue charts in 2022.

2019.07-2020.09           Tap4fun Ltd., Chengdu, China               Game Designer

  • Design FTUE (First Time User Experience) process to optimize pre-retention rates.
  • Designed in-game purchases that change according to the player’s own behavior obtained from historical data with the Big Data department (Use machine learning to predict the purchase preferences of players every day, and increase store sales by 20%).
  • Designed Excel scripts to help configuration that uploads to the server (Save a lot of work that needs to be manually configured before, and improve everyone’s work efficiency).
  • The Game Age of Apes that I designed won Apple’s Best Seller List No.1 in the best-selling list in many countries & Google 14 days of Global Recommendation.

2018.07-2018.12           Duoyi Network Ltd., Guangzhou, China                  User Experience Analyst

  • Periodically provided User Research Reports to optimize the user experience.
  • Work with Big Data Department to design in-game Event Tracking and analyze the reasons for players’ leaving.
  • The Game Portal Knight Mobile that I participated in the commercial production won Apple’s Monthly Game Recommendation and Best Seller List No.1 in China.

Highlights